Methodology

How OXTO scores affiliate deals

Updated July 31, 2026

Every deal on this site gets an OXTO score out of 100. The score has four parts.

The four parts

Commission · 35%

What the program pays, compared to the typical rate in its niche. Recurring commissions count for more than one time payouts, because they pay again every month.

Trend · 30%

Is demand for this product growing? We look at sales and mention data over the last 12 weeks. A rising product is easier to sell than a fading one.

Channel fit · 20%

How well the product fits the channels that still send traffic: TikTok, Reddit, Pinterest, YouTube, email. A deal you cannot post anywhere is worth little.

Cookie window · 15%

How long after a click you still get paid. A 60 day cookie catches slow buyers. A session cookie does not.

Where the numbers come from

Commission rates and cookie windows come from public program pages and published roundups, checked on the date shown on each page. Every deal links its source. Rates change often, so always confirm on the program page before you join. We never invent numbers and we never promise income.

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